Our Story

At Vitre, our story begins with a serendipitous layover in South Korea that sparked an idea. While navigating the bustling Seoul airport, our founders witnessed their friends and family eagerly stocking up on KBeauty treasures not readily available in the US. Witnessing this fervor and recognizing the desire for these sought-after products worldwide, the concept of Vitre was born.

Driven by the passion to bridge the gap between coveted KBeauty brands and eager enthusiasts, our founders embarked on a mission to curate the very best of their friends and family's favorite skincare gems. With a vision to bring these exclusive products from South Korea directly to the global stage, Vitre was established.

Today, Vitre stands as a beacon for authentic, hand-picked KBeauty treasures, carefully selected to elevate skincare routines worldwide. Our commitment remains unwavering - to make these beloved brands and products accessible to everyone, transcending borders and delivering a touch of Korean beauty to your doorstep. Join us in exploring the world of KBeauty, right here at Vitre.